Brand Origins

Founded in 2008, HANAJIRUSHI is inspired by cherry blossoms. We reveal every woman's unique beauty through precision skincare.

Japan R&D Center

Our R&D base in Tokyo's Ginza, with partners like COSMOBEAUTY and TOYO BEAUTY, combines technology with Japanese artisan spirit.

Global Supply Chain

We source premium ingredients globally and operate our GMP-certified factory, Guangdong Liying Pharmaceutical, for quality.

Global Presence

China Offline Network

Available in 3,000+ Watsons stores, 20,000+ CS outlets, and 300+ HANAJIRUSHI Skin Labs.

Global Presence

In 40+ U.S. stores, 100+ Japanese retailers, and on Amazon and Shopee.

Franchise Partnership

Join us and own a HANAJIRUSHI Skin Lab.

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PROFESSIONAL

SKINCARE

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REVITALIZING

FACE MASKS

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We believe in “skin fasting” —fewer steps, more results. Our high-concentration formulas are free from unnecessary additives.

Collaborations with COSMOBEAUTY and JO Cornelic ensure high efficacy and safety standards.

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We create massive content across platforms and achieve precise “seeding” with personalized short videos for diverse audiences.

1.

SALTS & SUGARS

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2.

NATURAL TINCTURES

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3.

ESSENTIAL OILS

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Brand Power

Celebrity Endorsements

Trusted by celebrities like Liu Yan, Lu Han, and Yi Nengjing.

IP Collaborations & Product Placements in Film/TV/Shows

Collaborations with “Yuri!!! on ICE”, “Sailor Moon”, and “Kanahei’s Small Animals”.
Featured in “Sisters Who Make Waves”, “Mulan”, and “Spider-Man”.

Awards and Honors

Winner of Watsons HWB Awards, Tmall Golden Makeup Awards, and Japan’s @cosme Rankings.